Banking of the future: shouldn’t banking?
“I fully admit that in five years our refrigerator connected to the Internet will be able to order products for the owners on its own, and the vacuum cleaner will be able to order a self-cleaning filter” (Oleg Malkin, Chairman of the Management Board, Pervy Investitsionny Bank Bank (PINbank).
On December 5, 2014, students and teachers of the Academy had a happy opportunity to listen to a business lecture by Oleg Malkin, Chairman of the Board of PJSC First Investment Bank (PINbank), in the crowded large conference room of the Scientific Library of the NBU. It was organized on the initiative of Olga Afanasyeva, Senior Lecturer, Department of International Economics. The event opened and. about. Rector of the Academy, Professor S.M. Kozmenko:
– Recently, we have been lucky for interesting meetings with professional bankers. Most recently, Igor Chernyavsky, director of the Sumy branch of PrivatBank CB PJSC, spoke in this hall, who shared “secrets” on how to stay “afloat” in modern difficult circumstances. The recording of this lecture can still be found on our website. Actively discussing in Ukraine 10 theses from the digital banking guru Chris Skiner, who predicts the replacement of plastic cards with payment chips fixed in clothes or watches over the next decade. And today we are offering you an equally interesting lecture on the issues of effective change in the development strategy of banks in modern conditions. It is nice that Oleg Alexandrovich also kindly agreed to record his lecture. I hope that this presentation will be useful to all those present.
Indeed, Oleg Malkin did not leave the microphone for several hours, and all this time attracted the attention of listeners. This is not surprising, because the lecturer has almost 20 years of experience in the banking system, having gone from a trainee to the Chairman of the Board of the bank, becoming an expert and patenting innovative inventions on the organization of banking services. He is not afraid to boldly look to the future, promptly responding to the challenges of the time. Often his “prophecies” for the development of innovative technologies seemed to us fantastic. However, you must admit, some ten years ago (not to mention a longer period of time) we could even imagine how computers, mobile phones, and other gadgets will become so commonly used?
The banking system itself is quite conservative, while IT-technologies, social networks are rapidly developing and improving, often offering customers services that banks could fully perform. How to withstand fierce competition and survive? How to satisfy the needs of clients not only from the conditional generation of X, Y, but also Z – modern boys and girls – mobile, “advanced”, risky, who literally “live” on social networks and are not afraid to make payments, purchases online order, etc.? It was about this and many other things, of course, useful to both students and teachers, the lecturer told. He sent a lot of messages to the audience, like: you cannot stop there, you need to constantly develop professionally, look for new, innovative solutions, your own unfilled niche in the labor market. Only then will you be in demand by employers.
In the context of the report, the speaker, in a separate thesis, revealed the experience of introducing an online order for a credit card, which he introduced on his website OTP Bank JSC. This method of ordering a credit card allows you to save time on organizing a credit procedure and systematize information about the borrower, the procedure for repaying a loan in electronic form in the existing electronic document management system.
Oleg Malkin quoted many prominent people, assured students that it was precisely through their bold and ambitious steps, which would be based on the introduction of innovative technologies, that a successful future.
The guest answered numerous questions of teachers and students, invited them to creative cooperation.