Nowadays, for success in any field it is not enough just to be a professional and to carry out your work efficiently. Lawyers need to be able to demonstrate their expertise and achievements to colleagues and clients, and students to classmates, teachers and potential employers. Speaking more scientifically, it is necessary to consistently and thoroughly build a personal brand.
This important topic is not studied in Ukrainian universities, but in vain. Young lawyers, who have been consistently working on the development of a personal brand since junior courses, even before they graduate, fall on the radars of HR specialists from leading law firms. They are much more likely to beat competitors for the vacant positions of top employers. Continue reading